The Amayesh Plan (as an innovative urban development plan)

The Amayesh Plan (as an innovative urban development planning) of the Kong Historical Port presents a new approach and methodology of planning in which an innovative process is created to accelerate the urban development process. The goal of this modern approach and planning model is to present a young management thinking pattern that aims to achieve urban development not based on focusing on the distribution and allocation of land uses and public services but on the distribution of creativity and innovation.
In this plan, the level of access to creativity and innovation of the local community determines the pattern of physical growth and the type of social and economic functions.
Therefore, the distribution patterns of creativity and innovation which have been designed based on the social, economic, spatial, and physical assets of urban neighborhoods/communities are recognized as the output that the local government could implement. In another word, in this progressive plan, it is the creativity and innovation of the urban community that is distributed in the context of neighborhoods, is shaped the urban form, and accelerates the movement towards development.
The smart objective of this project is:
" Creating transformation in the urban structure, land uses, and activities of Historical Port of Kong by promoting the efficiency and effectiveness of local businesses up to 25 percent and enhancing the public participation and social power of local actor s' network in six neighborhoods grounded on the Amayesh Plan during five years."

Stage of the project




Starting Up





Why was this project started?

Classical approaches and methods of urban planning, which in the form of comprehensive and detailed plans emphasize the physical aspects of urban development more than anything else, have not been feasible. In addition, planning models based on new social and economic approaches over the past three decades have not been very successful in cities in developing countries. The new idea presented in this operational research has been implemented and evaluated in the historical port of Kong as an urban live laboratory of Iran with the aim of eliminating the existing weaknesses in the existing planning approaches and patterns. Based on this idea, we would succeed to design a framework of solutions to urban complexity.

The results of the project so far

This project is running since last March (2021) and it would be continued for the next 5 years. the main outputs of this project during the recent year are:
- developing the local socio-economic actors' network through implementing three co-creation processes regarding local business, participation, and urban planning and design issues.
- revising the urban development plan based on the Amayesh approach (changing the action plan of the municipality and presenting the new urban structure and land use plan to achieve innovative urban form)
- creating a local innovation ecosystem by launching ten local startups

What are specific, distinctive, strong elements in this project?

the main distinctive elements of this project are:
Recognizing the multi-actor networks as a way by which innovative ideas of local communities' groups and activists would be discovered

Co-creating in the decision-making process through the collaboration of all local actors to join in and bring resources towards increasing the commons and sustaining social justice

Providing the new local initiatives and networks as a new type of urban entrepreneurship.

Land use distribution, allocation of activities and functions, and public services grounded on forming local innovative socio-economic ideas

Which specific lessons, do's and don'ts would you like to share? What would be suggestions for others when preparing or implementing the project in their own city?

We can share our knowledge and experiences in terms of:
- Innovative urban form
- Co-creation: lessons and challenges
- planning and implementation process and outputs

Can you tell us how valuable this project was for you?

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3. Could this project be shared to - and implemented in - your own city?
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